"Your Business Is Your Database"
Course Details

Session 1: Setting Up Your Database
     Adding Agent/Team information
     Adding Assistant information
     Importing Data
     Using "Today's Business" and "Home Page"
     Adding and assigning activities to Leads
     Search and sort your database
     Adding additional information to Contact Records

Session 2: Lead Generation - Print Marketing and Consistent Follow-up
     Using Today's Business as your daily dashboard
     Edit the Marketing Library
     Create and send mass mailings
     Create and apply action plans
     Export mailings lists for an outside mailing company
     Schedule appointments and to-do reminders
     Track completed activities and update contact records

Session 3: Lead Generation - Email and internet Marketing
     Setup the Top Producer Email Manager
     Navigate the Email Manager
     Create and edit email Marketing Templates
     Add Marketing Links to outgoing email
     Send mass emails to targeted groups
     Create and use 8x8 email marketing campaigns
     Create and use automated email drip campaigns

Session 4: "FAST" - Funneling, Assigning, Sourcing and Tracking Leads
     Using the Leads Manager to organize new Leads
     Create and use customized Website Forms
     Funnel website Leads into the Leads Manager
     Funnel email Leads into the Leads Manager
     Assign new Leads to other Team Members
     Apply the Lead Source to new Leads
     Use the Referral Manager to track referral business
     Track Leads by Source and Leads to Closed Business

Session 5: Converting Leads - Targeted Buyer Guides and Seller Guides
     Create a Pre-List guide for prospective Sellers, FSBO's and Expired Listing prospects
     Create a full-featured Seller CMA using TOP CONNECTOR
     Create a Pre-Buy Buyer Guide and Showing Guide for prospective Buyers
     Use your email to promote Buyer and Seller Guides
     Use your Website to promote Buyer and Seller Guides

Session 6: Servicing Listings and Managing Transactions
     Edit the KW Fourteen-Step Marketing Plan
     Create and maintain a new Listing File
     Complete Listing Activity reminders
     Add Showing Feedback to the Listing File
     Create a website to post Seller Listing Activities and show Feedback
     Create and send Property Flyers
     Create and maintain a Closing File
     Update and close the Referral File

As part of this two day course, we will set up your 8x8, 12 Direct, and 33 touch marketing systems.  Not sure what that means?  Contact me for more info! 

 

This course is a must for single agents and administrative assistants! 

 

Contact me to schedule your course today.